In the spirit of Revenue Week, we’re going to cover my favorite lead gen system in depth today:
LinkedIn automated outreach.
This is the strategy I’ve used for over 2 years to drive 75% of my customers for both my marketing services, and for this community.
The more personalized, the better right? Wrong.
Starting out casually and asking neutral questions, then? Nope.
After testing thousands of connection requests, the best performing message is actually no message at all.
That’s right, I don’t send any message along with my request, and I consistently get a 40%+ connection rate.
What matters more is optimizing your profile.
Prospects will see your image, name, and tagline, so make sure these elements are high quality and easy to understand.
With messaging, there are two schools of thought:
Those who believe in being direct, and leading with your offer.
And those who believe in being indirect, and leading with casual conversation.
The answer is to let the data decide - run both and see which one performs the best.
For me, I like being direct, as I only have to spend time replying to prospects who are already interested in what I’m offering (see below).
Now that we’re talking to a prospect, we need to qualify them to make sure they fit the profile of our ideal customer, and to make sure they’re interested in moving forward.
The best way I’ve found to do this is to ask a question about how they plan to use your product or service (see below).
This message assumes they will be interested, and simply aims to make sure that they are aligned with the goal of your offering.
When a prospect has confirmed this assumption, move them to the next step!
The final step of our LinkedIn outreach funnel is to get the prospect on a call.
Whether you’re offering services or a higher ticket SaaS, or if you’re offering a lower ticket monthly subscription, it’s a good idea to hop on a call with each of your first 50 customers.
To do this, I simply offer the prospect a calendar link and quickly detail that we will be walking through the product or the plan (see below).
It’s best to set an expectation for the call without making it sound like a “sales call.”
With that in mind, make sure the value the client will be receiving on the call is clear.
Like I said before, this has been one of my top performing strategies for bringing in new users and clients for over two years.
I highly encourage you to start experimenting with this type of outreach.
Feel free to reply to this email if you’d like more personalized support for your outreach strategy!
Cheers,
Avery
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