Need Customers Right Now? There's Only One Strategy For You...

If you need customers right now, there’s only one answer:

Cold outreach.

In other words, reaching out to individual prospects directly.

Let’s talk about why this strategy works so well, and how you can get started right now.

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Why Cold Outreach?

Other strategies like ads, SEO, and social media content rely on potential customers finding your brand and making the first move.

Most of the time, these strategies take time to see any results and they take even longer to build any sort of momentum.

On the other hand, cold outreach works quickly because you’re reaching out to prospects directly and and bringing your offer to them.

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How To Start Reaching Out To Prospects

This strategy is a relatively simple one, and it only takes a few steps to start seeing results.

Building a Targeted List of Prospects

The first step is to build a list of prospects who fit your ideal customer profile - people who have an immediate need for your product or service.

Tools like LinkedIn Sales Navigator make it easy to filter through LinkedIn’s millions of users to build a list of exactly who you need to reach out to.

Reach Out With Direct Messaging

We’ve experimented a ton with different messaging, and we’ve found that a simple, clear, and direct message performs the best.

More specifically, you might say something like:

“Hi John,

I’m working on a project to help [target audience] do X, Y, and Z.

If you’re [experiencing pain point], let’s talk!”

With this outreach strategy, prospects typically either reply with interest - or they don’t reply at all - making this a very efficient way to connect with your target audience quickly.

To make it even more efficient, you can automate your outreach with tools like MeetAlfred, which will send up to 40 connection requests and 50 messages per day.

This has been one of our primary customer acquisition channels from the start, and it continues to produce massive results for us every month.

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