Curious to know what your target audience thinks of an idea before you work on it?Â
Whether you need to validate a business idea or want to find out if a new feature will be popular before you build it, it’s important to know before you spend the time, money, and effort.
In this edition, I’ll show you a strategy I’ve used to do just this - getting answers right away with just a click of a button.
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Running Polls on đť•Ź Communities
The strategy is to find đť•Ź communities that are relevant to your niche and run simple polls in these communities to gather information.
Let’s take a look at a few examples:
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1. Testing To See If Your Target Audience Exists On The Community
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In this example, my target audience is entrepreneurs who have not yet launched their product.
Even with relatively low engagement, this simple poll still got 40 responses.
Easily validating that there was a large segment of my target audience in the community.
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2. Validating a Problem
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Here, I’m trying to find out which of my target audience’s problems are the most pressing for them right now.
With 46 responses, I can clearly see that getting their first customers is the problem I should be creating solutions for.
I can also note that these other two problems are still worth working on, but should be a lower priority.
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4. Testing Possible Solutions
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In this example, even with only 8 votes, there is a clear answer on which solution would attract the most interest from my target audience.
I can also see that the “Coaching” option has zero votes - pretty clear that folks aren’t looking for this.
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4. Validating Lead Magnet Ideas
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Similarly, this poll only got about 9 votes, but still clearly shows which lead magnet idea generates the most interest.
With this information, I can be confident in building this lead magnet, and I can also start to piece together a bigger picture of what my audience is looking for.
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Final Thoughts
By running polls on đť•Ź you directly ask potential customers about ideas, problems, and solutions without the need for an existing audience.
So far, this is one of the best ways to validate ideas for free, and it’s arguably better and easier than Reddit as well.
Give it a try and be sure to reply with how it worked for you!
Cheers,
Avery
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